Chongqing Yubei Joy City is located in Chongqing's Liangjiang New District which is the third state-level new district approved by the State Council. It is the second representative project set up by COFCO Joy City Holdings after entering the Southwest commercial market.
Yubei Joy City is located in the Central Park Core CBD, a key area planned and developed by the city with focused efforts. Following the overall positioning of creating an urban cluster for Chongqing, a national central city, the government took the site of the Central Park and envisioned it as the new center in the city proper. In the future, this area will become the core area of Liangjiang New Area, a new center of the city proper, and the cityscape demonstration area of a national central city. It will establish a cluster integrating five functions, aviation, convention and exhibition, residence, company headquarters and innovation, thus bringing more development opportunities to the Liangjiang New Area.
A world-renowned mountainous city, Chongqing features an undulating terrain dominated by karst landform. The Project is sited at a very special geographical location with a height difference of 7m between the higher northeast and lower southwest. Subject to the topographical conditions and geographical context, a “natural valley” design concept is proposed and refined during the design process, creating northeast- and southwest-oriented commercial spaces, and incorporating the urban fabrics on the northeast and the natural environment on the southwest into the design of the commercial spaces.
The canyon-like atrium serves as an integrated natural and urban access, where one passes through the bustling city towards the gate to Joy City, only to find a canyon with winding paths leading to heights in the forest. Treading through a variety of trees amid fresh grass and fallen pedals, one is fascinated by the murmuring stream to explore more in the further depth of the forest. Walking out of the forest, one arrives at a flat highland with unblocked view to the surrounding open space where people can enjoy a leisurely time in a prosperous commercial environment. In doing so, an unparalleled artistic conception is perfectly integrated into the interior design, offering urban dwellers a unique experience of encountering the nature and enjoying inner peace within an urban setting.
This unique atrium continues and employs the architectural vocabulary in the interior space. Spiral stairs leading to upper floors are added to diversify the space and inspires people to explore further. The wood-colored aluminum grating presents a distinct contrast with atrium glass in both texture and visual experience. This helps create mixed-use spaces of more possibilities, significantly enhance the uniqueness of the atrium design and offer shoppers an immersive experience of nature.