Create a Core of Prosperity / ZWP New Project: Injoy Plaza in Ninghe District, Tianjin

Recently ZWP was very glad to work with Seazen again on interior design for Injoy Plaza in Ninghe District, Tianjin. With well-establish brand and award-winning craftsmanship, the Injoy Plaza in Ninghe District, Tianjin not only represents a major move of Seazen in expanding its commercial real estate development, but also exerts significant impact on urban construction and economic development of the city.

As the 111th commercial project of Seazen, Ninghe Injoy Plaza is also the only experience-based commercial complex in Ninghe District. With a GFA of more than 160,000 m2, it is an international one-stop commercial flagship integrating international shopping center, themed commercial street and Injoy Center. The Project is located in the southeast of Ninghe District, Tianjin, near Jiyun River scenic area and the famous Qilihai Wetland Natural Reserve, enjoying favorable geographical location and traffic convenience. It also constitutes the One-hour Economic Circle together with the central urban area of Tianjin, the core Binhai New Area, the urban area of Tangshan, Caofeidian Industrial District and Beijing.

It has been the aim of Seazen to create caring and inclusive projects of original design and scale effect, and offer mixed-use, around-the-clock, multi-sensory commercial experience to users. ZWP’s design is an inspiration of the local culture. It uses the contemporary vocabulary to create a Lane of Ninghe Impression, the first themed commercial street in Ninghe District. The project comprise of four parts, i.e., the three blocks themed respectively “Merchants of Jiyun River, Tianjin Tales, Canal Memories” and YOLOVE Plaza. The goal is to create an urban commercial landmark and icon of “Wuyue Style and Ninghe Flavor" up to the commercial standards for international first-tier cities, thus contributing to the new urban development pattern of Ninghe.

As a strategic partner of Seazen, ZWP Design has been working with Seazen on more than 20 projects in nearly 10 cities in China. With up-to-date commercial concept and design philosophy, it has injected new vitality into the development blueprint of Ninghe District, Tianjin. The project, once completed, is expected to upgrade the consumption landscape in Ninghe and cater for the diversified consumption needs of local residents as a new consumption core of the area in economy, culture, commerce and fashion shopping, and a new commercial destination of great prosperity there.

Project Profile:

Client: Seazen

Architect: International Century Design of Architecture Co. Ltd. (ICDA)

Interior Designer: ZWP Design

Project Location: Tianjin

GFA: 163,544㎡

Design: March. 2020

Completion: 2021

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