ZWP New Projects/ Work with Powerlong Group to Create Powerlong City in Zhuhai

Recently, Zeng Weiping Design Company announced its cooperation with Powerlong Group to provide interior design services for its Powerlong City project in Zhuhai.Powerlong City is not only the first large-scale commercial complex in Zhuhai High-tech Zone, but also the first Powerlong Group work, one of the top ten commercial real estate companies, to enter Zhuhai. Its planning and architectural design unit is undertaken by The Jerde Partnership.

Zhuhai High-tech Zone was established in 1992 as a national-level high-tech zone approved by the State Council.  With the accelerating construction of the Greater Bay Area and the implementation of Guangzhou-Zhuhai Urban Rail, the Shenzhen-Zhuhai Corridor (under construction) and the Shenzhen-Zhuhai Corridor (under planning), Zhuhai High-tech Zone is taking advantage of the momentum to take off and has become the hub of the Bay Area.

The Powerlong Group aims to create a better lifestyle for the Guangdong-Hong Kong-Macao Bay Area with high-quality products, adhering to the mission of "fill the space with love". Also, it actively participates in Zhuhai’s economic development and urban construction, growing together with Zhuhai and the Bay Area.

The project, Zhuhai High-tech Powerlong City, is located at the north of Kechuang Nanwei Gangwan Avenue and the east side of Jinfeng North Road, there are a large number of industry and university resources in the surrounding area. As the first large-scale commercial complex in the high-tech zone, the project possesses a one-stop experiential shopping mall of approximately 85,000 square meters. It integrates leisure and entertainment, dining and shopping, children's world, cinema, and boutique supermarket.

In the design process of Zhuhai High-tech Powerlong City project, ZWP will make use of the local cultural elements to create a future urban complex providing exploratory, convenient, scenario-based and intelligent experience, combining with the application of new technology, multi-point theme area design, and characteristic memory point layout.  The Powerlong City uses digital technology to promote consumption upgrades, fills in the commercial gaps in the region, and also endows it with cultural and high-tech elements, bringing the city a cross-border aesthetic of art and life.

This is the first cooperation between ZWP and Baolong Group. Both parties will work together to promote the commercial upgrade of Zhuhai High-tech Zone based on their understanding of the project and their rich experience.

With the continuous development and optimization of the commercial real estate industry, ZWP will use its upward force to create a prosperous new milestone in Zhuhai High-tech Zone across the ages, and work with Baolong Group to deeply explore the regional value of Zhuhai High-tech Zone and promote the potential consumption of the district. ZWP will help create a more splendid future for the Guangdong-Hong Kong-Macao Greater Bay Area, and will help build the Zhuhai high-tech Powerlong City urban complex into another representative benchmark project in Zhuhai.


Owner: Powerlong Group

Interior Design: ZWP Design Company

Architectural design unit: The Jerde Partnership

Location: Zhuhai, Guangdong

Area: 23369

Design Time: July, 2020

Completion Time: November, 2021

电话:+86 10 62668068

© 2020 曾卫平设计